In order to excel in today’s competitive business environment, a successful Brand Director needs a balance of brand development, marketing, and FMCG expertise - backed by robust leadership skills. I combine over 13 years’ experience developing sensational beverages from ideation and R&D to marketing and successful rollout; making the forward-looking decisions that drive significant, sustainable, and scalable business growth; developing world-class, viral advertising and marketing campaigns; and fostering a top-down culture of innovation and operational excellence.

I excel at successfully commercializing innovative FMCG ideas, aligning brand campaigns with audience needs, facilitating the development of disruptive new products, optimizing product positioning and refining brand messaging, and ensuring that innovation is built-into every step of the production and distribution process.