After spending a quarter of a century (yikes!) working for some of the world's biggest brands (on the agency side), I decided that all that energy, creativity and force of intellect could (and moreover, should) be better spent. Having had the privilege of working more closely with the United Nations over the past few years and appreciating the vision and brilliance behind the Sustainable Development Goals, I've also realized that humanity's greatest challenges also present us with some of the world's most ambitious business opportunities. Consumerism now comes with a conscience and so must business! My previous professional experience stretches across innovation, consultancy, brand planning, corporate identity & design, packaging, advertising, shopper marketing, brand activation, experiential and e-commerce for the likes of P&G, McDonald's, InBev, Unilever, Pepsico, General Mills, Nestle, Virgin, Starbucks Coca Cola, GSK, Heineken, Diageo, Bacardi and Mondelez to name but a few.